I just traded in my old car the other day for a newer one – and while my new car is hardly a sports car (it’s a compact city car, a Honda Fit), the fleeting rush of having a new toy reminded me of this castrating 2010 Super Bowl commercial:

Wow. The only act of authentic self-expression we have left is choosing the car we drive.

Also: If we resign ourselves to a mediocre, inauthentic life, it will somehow be offset by a material consumer purchase. Wow!

What an intensely sobering media message, directed squarely at perhaps the most empowered, influential demographic on the planet – the white American Male…

AMP’S MISSION: AN ALTERNATIVE TO CONSUMERISM

On one level, our mission with AMP is to help men become more authentic, so that they can have more of what they want with women (sex, love, connection), and have it feel good for everyone involved.

Behind the scenes, though, Decker and I have always been sincerely focused on supporting men in having rewarding relationships with women as a subset of us wanting more PEOPLE having more rewarding relationships with EVERYONE… in service of our families and our PLANET.

In fact, when you ask Decker why he does this work, he often doesn’t even talk about men or women…

He references the beauty of Alaskan wolves running in the snow…and how excruciating it is, knowing they’re being killed for sport in unconscious ways…

The deeper mission of AMP and AuthenticWorld is based on the notion that if we’re truly being nourished by our personal relationships (friends, lovers, family, coworkers, etc.), then we as a species are less likely to feel the need to engage in “fill-the-hole” consumerism…or raping the environment in senseless ways.

So, AMP and AuthenticWorld is our best shot at making the world a better place – through fostering authentic, rewarding relationships.

(In the spirit of this article, if you want to order our Getting Her World program, which specifically focuses on creating more rewarding, authentic interactions — you can get it at the discounted launch price — $200 off — here’s a backdoor link).

HOW ABOUT YOU?

Does any part of this Dodge Charger commercial resonate for you at all? Do you find yourself looking to “get something” when you’re not feeling fulfilled or nourished?

What actions could you be taking (or are taking already!) to CONTRIBUTE to a more sustainable, rewarding world…?

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